Marketing Evolution Full Rebrand and Content Strategy
Leading the creating and management of all content centered on growing brand awareness and demand generation. Marketing Evolution is a marketing measurement and attribution company, backed by Insight Venture Partners, focused on enterprise Fortune 500 Brands.
BandoFest – Culture & Tech Event Series
BandoFest is a bi-annual event series that is themed after different areas of innovation within culture. The first BandoFest began as an integrated marketing campaign for the TV series, Payroll.
Bandofest is recognized as a tech and music festival experience celebrating culture and innovation with a curated crowd of creative professionals.
Creator of Payroll – TV Pilot
Payroll is a television show in development about a group of friends from New York City who quit everything to start BandoFest, the biggest festival the culture has ever seen.
We had an all-star cast of actors from major shows such as Homeland, Orange is the New Black, Quantico, MARVEL'S the Defenders, amongst others. Learn more about Payroll.
2x LinkedIn Top Voice 2016 & 2017
Chosen as #5 and #4 LinkedIn Top Voice in Marketing in 2016 and 2017, respectively. They're recognizing the most prolific individuals on their platform for a series of categories. Last year I garnered over 1.2 million views on LinkedIn Pulse and have grown a following of over 76,000 followers. READ THE FULL STORY.
Augment's Essential Guide to Augmented Reality (Ebook)
This project cost $320 and earned 2000 qualified leads per mont;h. The success of this eBook is attributed to its development cycle: everyone who helped at any stage of the process would also become an evangelist on launch day. Every influencer who helped in curation had a large audience who would love a free digital copy. Those that added quotes were handed a discount code and a personalized graphic to share to their audience.
The project first launched on Amazon and rose to #1 in two Amazon Kindle Categories in a 3-week span. But the book’s landing page had a target of 3 long-tail keywords that it ultimately won, resulting in a ton of organic traffic. In the end, we filled the funnel consistently by thinking strategically about partnered audiences and channeling traffic. LEARN MORE.
First ever Augmented Reality in Retail Ebook
Innovation in retail is a trending that is becoming widely discussed. Augment's technology product pivoted to retail and we needed a concept that solidified our expertise in retail innovation while pairing potential customers with sales. For this project, I managed content curation, 10 retail decision-maker interviews, and partnered with 4 different digital retail brands for distribution:including AT&T, ShopAdvisor, Retail Minded, and PWC. This book received press from 12 retail-focused publications (for free) and drove quality retail leads to our sales pipeline who were already familiar with our product. LEARN MORE.
Award-winning short film, Note to Self
Note to Self has been recognized by three film festivals and it is restricted to private screenings while on its festival run. Aside from writing this short film, it was a great experience leading the distribution and marketing partnerships of this short film. Read about Note to Self's accolades on its website. LEARN MORE.
Bando's go-to-market strategy
Bando is a real-time mobile news platform, focused towards a young, city-goer demographic. Bando users spend over 2 hours per day on the app and read over 15,000 pages per month on the platform. Results? It grew to 1,200 loyal users in its first month. LEARN MORE.
2-part article series for Funny or Die
Worked with Funny or Die to write two articles that would attract a millennial audience incorporating recent news events. Collectively, the campaign garnered over 200,000 views and high engagement on the platform/social channels.
Oculus Content Fellowship
1 of 100 content creators chosen for a 6-month fellowship with Oculus, creating consumer-focused VR experiences within their community and resources. My project was a multi-platform media hub that paired content between two screenings -- an Apple TV live VR experience and a mobile application.
Jumpman & Bando Mobile Game Partnership
Marketing for mobile
Jumpman is a mobile game that paired with the rollout of Drake and Future's 'What a Time to be Alive'. As a founding member of the mobile editorial platform, Bando, we partnered with the creators of Jumpman to allow our users to play the game in a branded experience. The partnership and distribution lead to a 200% increase in daily active users and a rise of 12,000 more pages read on Bando for the month. LEARN MORE.