For 8+ years, I've led brand strategy and content marketing for media agencies and venture-backed tech companies. Below you’ll find a collection of notable projects. From growth marketing at early stage ventures to working cross-functionally for larger organizations, I've led marketing teams to scale brand awareness, audience growth and fuel acquisition through each stage of the sales funnel.
A library of executive resources to drive leads, position Bluecore strategically, and raise the profile of our executive leaders.
I constructed not only the content that exists but the web environment as well.
Produced an industry-wide report from a survey of 100 marketing executives, alongside CommerceNext, outlining the market-leading trends, the solutions to recurring challenges, and the data behind it.
Bringing the community-based Kids of Immigrants together with LAFC for a new apparel launch and a documentary-style commercial campaign as LAFC continues on to win the MLS championship.
LeafLink List is an annual celebration of the amazing brands, retailers, and products from the LeafLink community who are shaping the future of cannabis. My focus involved complete project management, content & go-to-market strategy behind this inaugural campaign.
Stats:
We saw an avg. session duration of 11-min. per user, with a 60% increase of uniques.
This microsite was meant to push users deeper down our sales funnel while reactivating our current userbase which we saw a 30% increase on.
Dive deep into exclusive pricing data from 10 US cannabis markets across 5 product categories, so you can ensure you’re buying and selling at the best price. In the guide, you’ll find 2021’s average wholesale pricing for 5 major product categories, how pricing impacts sales performance, and year-over-year changes across our 10 most prominent cannabis markets
Stats:
Through Q1/Q2 of 2022, this lead gen asset and digital experience accounted for 52% of marketing’s sales pipeline.
BandoFest Labs partnered undergrad talent with key stakeholders at vertical organizations, including Alexander Wang, PUMA, Aime Leon Dior, and more.
Marketing and advertising is an age-old industry that continues to evolve by the day. The Marketing Measurement & Optimization Dictionary is an easy-to-use reference that provides concise definitions for marketing and business terminology to help guide marketers through the complex landscape of marketing measurement and attribution.
Leading the creating and management of all content centered on growing brand awareness and demand generation. Marketing Evolution is a marketing measurement and attribution company, backed by Insight Venture Partners, focused on enterprise Fortune 500 Brands.
BandoFest is a bi-annual event series that is themed after different areas of innovation within culture. The first BandoFest began as an integrated marketing campaign for the TV series, Payroll.
Bandofest is recognized as a tech and music festival experience celebrating culture and innovation with a curated crowd of creative professionals.
Chosen as #5 and #4 LinkedIn Top Voice in Marketing in 2016 and 2017, respectively. They're recognizing the most prolific individuals on their platform for a series of categories. Last year I garnered over 1.2 million views on LinkedIn Pulse and have grown a following of over 76,000 followers. READ THE FULL STORY.
